Neo-Conservatives love money more than they hate gays..
These are some important data points for travel and tourism professionals to consider about the LGBTQ+ travel community:
$3.9 Trillion — The annual purchasing power of the LGTBQ+ community
$6.9 Billion — The value of the LGBTQ+ travel market in Australia alone
39% — The amount of LGBTQ+ travelers who search for LGBTQ+-specific travel experiences
60% — The amount of LGBTQ+ tourists who value destinations that celebrate the LGTBQ+ community
https://www.nsw.gov.au/enterprise-investment-trade/media-releases/worldpride-2023-to-dazzle-sydney
In 2021 the NSW Liberal and Nationals Government signed on as the first major partner, reinforcing its commitment to grow the State’s visitor economy and celebrate its world-renowned LGBQTIA+ community,” Mr Franklin said.
“From tomorrow, WorldPride 2023 will showcase Sydney to a global audience and inject $112 million into the visitor economy.“We are the first city in the Southern Hemisphere to host WorldPride and we’re incredibly excited to welcome people from across the globe to join the ultimate celebration.”
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