Actually - I really think all holders are simply hoping for FDA...

Cato - you are not using the ruler correctly.

Once we get the first product FDA approved, the old ruler is thrown in the bin and we switch to a handyman 5 meter tape measure.
On second product approval we ditch the 5 meter tape measure and swap to a 50 meter construction tape measure.
On third product approval - we swap to a laser distance measurer.
On fourth product approval we have to use a protractor and an Atlas.

Actually - I really think all holders are simply hoping for FDA approval. If the vaccines stop working we are all in deep trouble! Including you.