BAL is a valued added commodity stock with plenty of competitors. A2 Milk etc.
ACX is No.1 in their market with no clear number 2.
Last year they spent $50m on marketing...out of revenue of $123M. Now why would a company spend so much on marketing? Mmmmm...
This is a 16 year old company with revenues growing at 20% per annum, that is rapidly becoming the default software for large construction projects worldwide. No brainer for me.
