A Contrarian Buy, page-169

Latest retail sales figures flat this morning. Proving retailers remain in a challenging environment.

"While there was a rise in food retailing of 0.7 per cent in March 2018 all other industries fell - cafes, restaurants and takeaways (-0.8 per cent) led the falls, but other retailing (-0.6 per cent), household goods retailing (-0.3 per cent), department stores (-0.5 per cent) and clothing, footwear and personal accessory retailing (-0.2 per cent) also fell."

The tide will turn eventually as it does in all cyclical markets - but knowing when to go in hard is the most difficult part.

As investors we need to remember about the margin of safety and ofcourse our beloved theme of mean reversion.