Hey DeltaHedge. Some densely packed words you've selected there by Macy's CEO. 'visits are mission based, converting likes to commitment, and rigorous use of data'. I'm slowly getting it, and the more i read, the more it seems to be the new marketing 101. No retailer wants to be left for dead. A fusion of physical and online, experience and convenience, building a brand, hi tech logistics. To loosely quote Sol Lew, Oroton is only the beginning of a string of failures this year.
A Contrarian Buy, page-87
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