Well, I'm glad you're not marketing for OBJ. The under the radar marketing hasn't exactly been a stellar success has it. The ACA segment is free advertising, & good advertising at that. The gap toothed donut eating demographic will buy Olay & while they're looking at Olay what else will they see? They now know what it is. It is new. It does not do any harm. It may do some good. Just like vitamins they'll buy it just in case.......then buy KFC & Coke no sugar for dinner. How many units of Olay or the mask sold is not the end game here.
A Current Affair tonight, page-76
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