That they could sting consumers and nobody would notice. Like I said, it is not just 1 or 2 products, it is across most of their (previously considered core range) bread and butter lines.
1.5m DS TV Fly lead with adaptor $24.95
http://www.dicksmith.com.au/tv-rf-cables/tv-fly-lead-cable-1-5m-dsau-l0043
1.5m Fly lead with adaptors $ 13.90
https://shop.jbhifi.co.nz/plasma-lc...on-pal-coaxial-cable-with-adaptors-1-5m/86365
Coax joiners
DS 3 pack $ 19.98
http://www.dicksmith.com.au/tv-video-cables/ds-tv-coax-joiners-3-pack-dsau-cn3508
Jaycar individually $1.75 each
http://www.jaycar.com.au/search?text=coax joiners&CSRFToken=c82836b2-3d57-4949-b688-6e4bdfc04a83
Nice if you can get away with it, but as we are now seeing, they have not and hence have a huge inventory problem.