Sounds vaguely...

Sounds vaguely familiar?

http://www.mydigitalfc.com/banking/gold-loan-firms%E2%80%99-profit-drops-after-rbi-norms-734
http://www.indianexpress.com/news/gold-loan-boom-rbi-applies-brakes/926762/

"With gold gaining 36 per cent in value in 2011, the loan business is estimated to have topped Rs 75,000 crore during the year. An ICRA report said the organised gold loans market in India was estimated at between Rs 35,000 crore and Rs 40,000 crore by 2010-end with an annual compounded growth of approximately 40 per cent during fiscal 2002 to fiscal 2010. If prices crash by the same margin or even more in 2012, the impact on such NBFCs and the financial sector can be severe as these NBFCs themselves are big borrowers. Unlike banks, gold loan companies were enjoying a free run with lax regulations, raising the spectre of serious systemic risks. "