Icey
See how Bicryst do it:
http://investor.shareholder.com/biocryst/events.cfm
and
http://investor.shareholder.com/biocryst/releases.cfm
Note also:
They have announced their involvement in the upcoming JP Morgan conference.
Now I am the first to argue that Biocryst by comparison to Biota are way overpriced and appear to survive on not much more than vapour alone, however, you can see that their PR is top notch and I'm sure it gives their SP the best possible chance.
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