Trawling through the 9SP Twitter feed and I noticed this interview with Adrian Grant and Gloria Colgan. She is Visa's Global Head of Product, Business Solutions and the video is part of Visa's Small business digital transformation series. This is the sort of thing I was hoping to see from the Visa partnership, i.e. senior Visa people promoting 9SP.
Some small businesses might stumble upon this content but the target audience is probably the decision makers in banks that might be interested in licensing and white labelling the 9SP platform. 9SP can refer leads to this video and it provides credibility as Visa is already a trusted partner to the bank.