This was the description at the Las Vegas bedding show of the...

This was the description at the Las Vegas bedding show of the relaunched Serta iComfort mattress which features TempActive cooling technology in both the foam and surface fabric layers ….

Serta iComfort was dramatically redesigned with a narrowly ribbed, soft gray knit cover and contrasting horizontal blue stripes. The seven-bed collection offers clear step-ups at each price point and retails from $1,299 to $2,999. The company said there is “demonstrable cooling” at the $1,999 price point and above due to the use of phase-change material in the beds’ new, proprietary TempActive Max memory foam and TempActive Touch ticking. (1)

The new iComfort mattresses were to be shipped this month. One can see that they are starting to appear online. (2, 3, 4 )

Since its launch in 2011, Serta’s iComfort brand has recorded retail sales of $4.7 billion, making it the most successful new product launch in recent memory. (5)

1. http://bedtimesmagazine.com/2017/03/forecast-spring-winter-las-vegas-market/
2. https://www.serta.com/buy-mattress/icomfort-2016/icomfortsupsup-foam/blue-max-1000-plush
3. http://www.johnvschultz.com/item/ic...hion-firm-gel-memory-foam-mattress/1742845720
4. http://www.lynnsfurniture.com/item/...ing-plush-gel-memory-foam-mattress/1430056345
5. http://www.furnituretoday.com/article/539429-serta-gives-new-icomfort-line-dramatic-look