A little perspective, page-3

I was surprised how good it was....I thought it was going to be a lot worse and yet better than what the market has priced in thats for sure..
So we have a media company that is changing its entire structure from an old economy to a new economy and is cementing itself to become 7Media again which of course is no secret in the process to consume Prime to become the largest FTA in audience share in the country further propelling itself to become the largest FTA enterprise in the country.So it is fair to see where & how they are going to be doing it and within 18 months have no debt or so little it will be debt free within possibly 8 financial quarters.

EBITDA of $129.6M
EBIT of $98.7M
NPAT $40.8

Its total revenue of $1,227.1 was staggering for me as it is arguable to fall by 14% *?*..
So in this environment they only fall by that amount ????? I actually question that because that is a massive result considering the extent of damage COVID has emulated into the psych of society as a whole. It was once again a result of $1,129.6M for costs which I can only assume would be from employee and other once of and abnormalities which will not be happening again.
$352M in one of significant items....hmmm...I would like to read in due course the actual breakdown of what they were.

Digital as they have been working on having dropped the ball on with FJX and numerous other entities up by 92% is proof they are heading in the right direction along with their 60,000 subscribers of which I am one of them.

$398M debt which can be wiped out completely by 3 Asset sales, even 2 Asset sales. It is fair to say it grew in July again to $481M but you have a look at the one of abnormalities....you can see where it came from....which is why I would like to look at the actuals...

$170M from group costs with another projected $80M this year....in which I have not seen another media company in this country atest to that...its arguable COVID helped us in some strange way...along with help from the Government by regulation placing its foot on internationalists heads and spectrum waivers which I believe is only the start of helping out our media fraternity....

I still support the idea of selling all Assets and revamp to concentrate on core 7Media and a return to Divs. Seven Studios is a 10% earning capacity so if we can get $400M for it, we can always get content created to what we require and not having the gun pointed at our head as some in this forum feel. The studios will create content once sold that the consumer require, or as a consumer which 7Media will become can quite simply go somewhere else for the content if we do not get the product that is satisfactory for our viewers.

Matt at Spheria is keen to take on a lot more units, he feels its the bottom as I do...Schroders specialised in small caps and made a fortune punting on the horse that was supposed to be shot with a broken leg...I can not help but feel he is actually punting on a media company with no debt to be consumed by NWS...

One of my next door neighbours works for V8 Super cars and said she looks forward to marketing with 7...that was news to me....but I love the idea of V8 rights...Its nice to know Emma Cowdry is favourable to James and is prepared to help out in any way...more good news that media companies in Australia are helping each other out to fight off the multinationals...

Im delighted with the results as this is an almost once in a life time event which we are all saying more often than not now...hence GFC...

Something I think we should all be aware of is inflation...we are far from the 18% days of old..but the US has until 2025 printing cash, in Oct last year the world ran out of US currency with the REPO meltdown so adjusting going forward...inflation is a jeanie you DO NOT want out of the bottle...so keep an ear out for that...it would reduce the value of equities completely...how ever a tool that utilises news will only benefit from inflation...just a thought provoking extra I thought I would throw in.....

Hold firm, hold long, accumulate where you can....I would not be surprised we will be debt free in the not so distant future...so do your mathematics on how much you buy now at what price & then derive the div as a %....im thinking what....22% return on your money... *?*

All the best to all long term holders....