From the article..."Dubizzle Group (formerly EMPG Group) is...

From the article...

"Dubizzle Group (formerly EMPG Group) is Zameen’s largest shareholder. Dubizzle recently raised US$200m, led by Affinity, and is in the process of preparing to IPO their business. Alongside Zameen, Dubizzle owns four other EM marketplaces. The IPO of Dubizzle should present some sort of catalyst for FDV. In my view, Zameen is Dubizzle’s most attractive asset, and it makes sense for them to try and consolidate ownership before the IPO. Furthermore, Dubizzle is branding itself as the largest classifieds player in emerging markets, so in my view it would also make sense for Dubizzle to acquire FDV completely prior to IPO, as they would consolidate Zameen while also getting access to a large group of emerging market assets, giving them greater scale, a global presence, and more relevance as a listed business. They would also be completing this acquisition at a time when valuations are significantly depressed."