Afterpay also possesses a number of sources of unquantified value, namely:
Its database of credit information. In many cases, Afterpay has the 'first touch' of millennials in contrast with credit assessment/agencies; so this data is extremely valuable.
We consider there is significant scope build ancillary businesses/income streams utilising this information
The network effects and influence that Afterpay possesses with consumers is unquantifiable from a financial perspective. It has managed to build a strong brand identity, especially considering the company name has entered the Australian millennial vernacular ("Afterpay it").
We applaud the efforts and decisions of management to date and are enjoying watching the evolution and growth of another great Australian company.
APT Price at posting:
$14.55 Sentiment: Buy Disclosure: Held
