Or maybe Starbucks a2 milk collaboration? Firstly, it will help a2 to get into cafe market. 2ndly, leverage on Starbucks strong brand awareness (especially in China, starbucks is consider a premium brand) to further strengthen a2 milk brand. Starbucks will in return able to expands their market to a1 intolerance consumers and support their current strategy - continuously innovate. Win-win situation.
Although, now this is my personal opinion and imagination only. But let's hope this is in the management's future expansion plan.
Or maybe Starbucks a2 milk collaboration? Firstly, it will help...
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