This is it... even if there's nothing strategic, the messaging here is key. A2 cares. A2 is here to help. A2 is geared to respond. Direct commercial value may be limited, but the secondary and tertiary marketing benefits are worth 10 times the value of the tins themselves.
A2 Managment has Baby Nap... while Bubs Australia ships 27.5 Million Formula Bottles to U.S, page-106
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