Nothing to do with turning a profit, nothing to do with whether...

Nothing to do with turning a profit, nothing to do with whether the science stacks up or not, nothing to do with the second coming of Christ. The only think that it has to do with is whether splashing "naturally contains a2 protein" in bold letters on standard milk was an deliberate attempt by lion to trade on the success of a2 milk brand, and in so doing purposefully mislead the public into thinking that it was pure a2 protein milk. Its called false and misleading advertising for those that have not studied commercial law. Trying to disprove the science behind a2 puts Lion is a really weak position. Why advertise something they don't believe in and are now setting out to discredit. There is only one reason.....trying to surreptitiously increase market share by trading on some else's brand that has been far more successful.
This is exactly what a2 milk was hoping for. Any exposure is good exposure Hokey.