I wouldn't think it's like free advertising, A2M will lose some sales to the dairy farmers product i would think, I'm sure people know the milk comes from A2 cows and it's all the same, A2M have edumacated the public about A2 so i look at it as Dairy farmers getting a free ride from A2M, no marketing costs and everyone will know what it is, Dairy farmers could or might offer it cheaper due to marketing savings, 50c should swing a few.
Anyway i'm not too worried about it, i'm still on the sidelines waiting to buy at the right price, i might even wait for the next half report depending on what happens to the SP in between.
Best Wishes all
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