I agree with you 100%
It was a direct attack because Pura milk lost a lot of customer that switched to A2 milk. I dont think Pura Milk consulted their legal team and they heavily relied on their marketing team to come up with somethingcreative to win a2 customers over. I as a share holder and a consumer of a2 milk, I want something done about it because I have seen more than 10 people fall for it.
A2 Milk versus Lion, page-18
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