An interesting exercise but maybe a bit soon. My guess is that...

An interesting exercise but maybe a bit soon. My guess is that this falloff in retail outlets would be a pretty natural phenomenon at the start. Marketers for a2M would visit outlets and retail managers would say yes we'll try it, but if it's new and people haven't heard much about it sales will inevitably be slow at first. Shelf space is often at a premium and I've read that many retail outlets won't accept new products unless there's a guarantee of heavy advertising publicity to coinicide with their arrival. That can be hard to coordinate, and I would expect a small percentage to cancel.