Just as a point on the IF market in China. The government is cracking down on grey market imports and last year they cancelled all licences and had every provider re-apply. This resulted in >1,500 manufacturers providing product into China being cut down to <200. Of this 200, ~75 are non chinese. There are 8 providers in Australia.
Now, the government is also cracking down on the number of brands each manufacturer can sell. They are limiting this to 3 brands.
Blackmores, A2M and Bellamys do not have china approved licences. These products go through the grey market. If you want to be a major player you need the licence.
A2 Sales/Marketing Track, page-15
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