The Blackmores/Bega product may or may not be any good.....
(may smell like feet for all we know and taste like mouldy Bega cheese)
Reputation is only so much....the infants/toddlers will decide IMO.
The product will have to be accepted by the consumers based on actual quality and benefit, not perceived brand reputation for a product category that most infants do not consume.
(with the exception of maybe Vitamin C supplements - not recommended for kids under 2).
A2 Sales/Marketing Track, page-24
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