This is the future for A2 Milk, the market differentiation in Australia of A2 milk can be replicated in the US . Children and young adults that are sensitive to 'ordinary' milk will switch to A2 and stay with it, the US consumer is very brand conscious . The US market is huge, the challenge for A2M will be to develop the brand and product benefits in one market and use that success to mover onto the next geographic market in the US. Forget about baby milk formula to China. The Chinese government have plans to produce product locally and to exclude imports.
This is the future for A2 Milk, the market differentiation in...
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