a2 Milk USA CEO: Plant-based ‘milk’ labeling is misleading, but it’s not what’s killing the dairy milk market
By Elaine Watson+, 08-Feb-2017
The dairy lobby is justifiably frustrated about the widespread use of dairy-terms (milk, cheese, yogurt) to describe plant-based products, but it also needs to focus on its own game to understand why sales of fluid dairy milk are declining, argues The a2 Milk Company – which markets dairy milk it claims is ‘naturally easier to digest.’
http://www.foodnavigator-usa.com/Markets/a2-Milk-USA-weighs-into-the-plant-based-milk-labeling-debate
"We are planning to launch a chocolate a2 milk product and ..."
a2 to launch nationally in USA soon, page-21
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