I would assume/think the news is legitimate given that it was...

I would assume/think the news is legitimate given that it was from sina.com (Australian equivalence of news.com.au, etc). It will be no doubt this year's 11.11 sale is a blast, how much it to be reflected in SP will be seen in the next few weeks.

Although it's so hard to predict future, I think A2 will do generally well - except major managerial or marketing failure - especially if they can consolidate its "upmarketness" both in China and Australia/NZ, and survive the US market. I do think it's time for A2 to expand its product line into baby food, ice cream, etc, as A2 brand is such a huge name, I'll be very disappointed if they don't capitalize on it, whether or not I own any shares of it.