Agreed there are big differences in product offerings and at the end of the day the Mums and babies will decide which product they buy based on brand, taste, origin and social status etc.
Bellamy's offers Australian organic. (even though it includes imported product)
A2 currently offers a New Zealand grass fed product with a protein differentiation.
Blackmores is offering an Australian product that is made for them by a cheese maker.
The way A2 is competing with Bellamy's is very encouraging though.
A2M $2 Party (again), page-63
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