The effect that the last announcement had on the ATM stock was a sharp spike to $2.85 and equally as sharp a fall. 6 months on and we have a completely different environment given the maturation of the stock and the Chinese realising potential, plus the climate of the overall stock market is pretty bull compared to 6 months ago.
Therefor, tomorrow's announcement, may have a deeper, more lasting effect and take the stock to another level entirely. I don't foresee the spike as wicked as last time and I don't foresee it falling back do dramatically.
ATM/a2m has developed itself into a solid growth company with a firm foundation, millions in the bank and a solid support network, it has a proven record in its management, marketing and international growth & exposure.
Investors, media, investment agencies are now clued up and understanding more exactly what a2 milk is, wheras they did not 6 months ago, they had no real understanding of its differentiation and where it's market lay.
The Chinese have embraced a2 and are running with it into their baby boom. This ethical, health environment in which we are now experiencing is the perfect platform for any new a2 products to be launched and embraced.
The timing could not have been better, not many products are launched in to such a perfectly timed environment.
Let me say that from a marketing perspective, that the climate for change, people's responsibility regarding their health and huge understanding that we are what we eat, we are what our gut can absorb and the absolute growing understanding of the importance of gut health is growing at a speed I could not have hoped for some years ago.
So tomorrow's announcement and forecast...is not just of huge interest to us lt holders, there will be investors and traders taking notice, that had no concept of a2 6 months ago. Now they are standing up and taking notice of this small NZ company who have got it on the nose.
Rock on baby.. Rock on.
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