Even a small reduction in short interest, to say 9% (still high) and we are back to $15 IMO.
A super strong trading update might scare a few shorts out of positions. Also good that e-commerce rules pushed back until Jan 2018. Gives some clarity to 2017 revenue growth. Another great moment will be when BAL announce that all China registrations are compete and have been granted.
Chinese leadership are going to be supporting consumer spending for quite some time IMO.
