I just read from Financial review that there is a 30% increase in maternity booking for the next year (Chinese calendar) because it is the year of the Monkey.
It is believed that babies born in the year of the Monkey will be clever and successful hence Chinese parents wants to have a baby born in the year.
If this is true and with the one child policy lifted, the second half of 2016 and whole year of 2017 will be a good year for A2M. That is when most of the babies born on the year of the Monkey will start using Stage 2 and 3. The stage where moms are starting to switch from breast milk to formula so they can go back to work.
That can also be a good timing for A2M and I am confident that is enough lead time to sort supply issue.
A2M and the Year of the Monkey
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