A2M has a current difference in providing 100% A2 milk , i guess...

A2M has a current difference in providing 100% A2 milk ,  i guess they could command a premium for their product provided consumers are sold on the benefits if any of A2 protein only IMF (Infant Milk Formula) - that would involve a lot of money spent on marketing and research to back up their claims. If A2M was to dominate sales because of A2 protein only product then other producers of IMF would also move to a A2 protein only product - does A2M own a global patent preventing others from selling A2 protein IMF only product.


https://en.wikipedia.org/wiki/A2_milk

"The company marketing A2 milk claims that milk containing A1 proteins are harmful, but a 2009 European Food Safety Authority (EFSA) review of scientific literature found there was insufficient evidence to prove that bioactive peptides in A1 milk have a negative effect on health."

"A2 milk is not a milk substitute for infants with cow milk protein allergies"


http://www.illawarramercury.com.au/story/2551233/nutritionist-questions-a2-milks-health-claims/

"A2's nutrition manager Sonja Kukuljan said the Curtin trial was a "fact-finding mission" aimed at helping direct further research funding." - has there been any more research done to back up A2M's claims since Sept 2014.