Read the last paragraph to see what happens when a reputable vitamin company tries to expand into an area it has no expertise, reputation or understanding. Next time you are at your local coles or woollies checkout the clearance section in IF and see how full it is with half price Blackmore's IF. It always full. Ask the mums who whinge about no IF being available why they would drive around to 5 woolies to find a quality IF (usually A2 Platinum) instead of buying half price Blackmores IF.
AFR/SMH continues to be in the pocket of shorters. A pretty ridiculous story really. So you get Miranda Kerr to put her face on your marketing and you beat your competitors!?
A2M to be HIT by NEW Competitor, page-3
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