Just upset more customers. Sounds like solid economics.
If this is true then I fear A2M have no short term answers to their supply challenges and are now going to let the market sort it out.
Good for short term profits though, which should sustain/improve current valuations.
I guess they could use the Kardashians to promote it as and 'A' list product for babies then charge $200 a tin. i say this with tongue in cheek but I would not be surprised if it worked.
A2M to increase it prices with distributors, page-12
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