Source: A2M company.
You can confirm this if you contact A2M company and do get a reply. the price increase maybe from 20% to 40% range. Given that it is not uncommon to see their products sold at as high as $100 per tin in retail market, it is fair for the company to capture a higher/fairer portion of the entire value chain.
I see this a good move that market dynamics to redistribute the profit distribution between the brand owner (a2m) company, whole sellers, retailers and Daigous. A2M only increases its whole sell price not the retail price. The current mark up of retailers and Daigous are just way too high to enable A2m company to do this.
The end consumers are not necessary going to be affected if the market rejects a higher retail price.
IMO and DYOR
A2M to increase it prices with distributors, page-8
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