The difference is a2milk has only A2 milk and Pura has A2 and A1, and that is a fact as written in the fine print of each milk.
It is not about feeling the difference or not.
It is up to the consumer to decide if they want to believe in the A2 tale or not.
Pura is trying to mislead the consumer.
By the way, the number of non-celiac gluten-free numb-numbs out there keeps increasing despite the fact that the scientist that first came up with that nonsense already recognised that his results were bogus.
A2m vs Lion, page-144
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