A2MILK popular with Chinese consumers.

http://www.chinesenzherald.co.nz/news/property/new-zealand-success-in-china/

Courtesy of Google Transalation:  The article was dated 27 April 2018.
Backed by Ali's father, it became the most famous New Zealand brand in China!
By New Zealand Herald Chinese Website
2018-04-27 15:33

More than 400 New Zealand brands are sold on Alibaba's Tmall platform. Chinese consumers generally believe that New Zealand products are natural, high-quality and pure.
New Zealand Herald News Chinese Kenny Compilation Alibaba CEO Zhang Zhang will visit New Zealand next week but there are no arrangements for meetings with New Zealand’s official ministers.

However, at the China Business Summit held in Auckland CBD on May 14, New Zealand Prime Minister Jacinda Ardern and Trade Minister David Parker and Alibaba's General Manager Zhou Xin of ANZ will give speeches.

In 2016, Alibaba and the New Zealand Trade and Investment Authority (NZTE) signed a memorandum of understanding under the watchfulness of the then Prime Minister John Key to reach an agreement on strengthening trade relations between China and Singapore. E-commerce is one of the negotiations between China and New Zealand for agreeing to upgrade the free trade agreement.

Sales of 18,000 branded goods from over 80 countries on Alibaba's Tmall platform, of which over 400 are New Zealand brands, including Hengtian
Naturally, Antipodes, Kathmandu, Healtheries, Trilogy, etc. The most popular brands among Chinese consumers are:

1. a2 Milk

2. Anchor

3. Comvita

4. Fonterra

5. Anmum

Among them, Anjia and Anman are all Fonterra's own brands. Anman is a brand of milk powder. Anjiao also produces children's milk, butter, cheese and other dairy products in addition to milk powder. The top ranked a2 milk is New Zealand's highly sought-after milk powder brand. Traditional milk contains protein A1 and A2, but a2 milk powder contains only A2 protein and is considered to be "noble" in milk.

In the first quarter of this year, sales of New Zealand companies on Tmall increased by 200%. Chinese consumers generally believe that New Zealand's products are natural, high-quality and pure, which has contributed to the strong growth in sales of health products, beauty products and food.

其中安佳和安满都是恒天然的自有品牌，安满是奶粉品牌，安佳除了奶粉外还生产儿童牛奶、黄油、芝士等乳制品。而排名第一的a2牛奶是新西兰备受追捧的奶粉品牌。传统牛奶含的蛋白质包括A1和A2，但a2奶粉只含A2蛋白质，被认为是牛奶中的“贵族”。
今年第一季度，新西兰企业在天猫上的销量增长了200%。中国消费者普遍认为新西兰产品天然、优质和纯净，从而推动了保健品、美容用品和食品的销量强劲增长。