You based your short entry on your readings of the company's fundamentals. Fundamentals usually will take awhile to flow through to price, unless it is a very significant "shock", but here you are looking at the result of your decision so soon after entry.
I did ask you before what your time frame (i.e. entry, hold, exit) was in relation to your trading (not investing) strategy.
A quick look at the RSI indicator shows that it has been above the 50% level since about 15/12/2015, viz. bullish.
The daily Ichimoku chart shows that price has been above the Cloud since about the same time, viz. bullish.
I wouldn't have gone short.
My trading time frame is 2 to 3 days, at most 1 to 1 1/2 weeks.
