About customer experience & business model, page-28

Your joking right? Estée Lauder, one of the biggest and oldest beauty brands in the world. Your trying to compare this e-tailer with that mega brand? That's like trying to convince someone to invest in a swimming pool excavation company because BHP make a lot of money. "they both dig holes". Seriously all these comments claiming my daughter has bought shampoo from them so I'm going to buy shares doesn't take away from the fact that the shares are grossly over valued. It's a 20 year old business that doesn't make much money. It doesn't have its own brand nor does it have its own IP of any description.