I admit the sp is a bit high now. But I really like their strategy of changing to glass bottle and get rid of 5kg bucket.
This increase the profit margin, and brings honey to another level, Capilano really stand out from the other honeys which are in cheap plastic bucket. Their bottle really look nice in kitchen. People don't mind to pay a bit more for nice looking products. I used to 5kg honey from market, and store them in fridge, but now I buy capilano honey and put them on table. When I visit my family in overseas, I buy some capilano honey.
Honey is honey, but if marketing it well, then you can sell it for higher price.
Coca Cola is CO2+Water+Sugar, and it is bad for your health, and it is NO1 drink.
Swarovski is just glass + nice cutting.
Voss Water is just water.
Sorry about my poor English.
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