I think it'll come down to whether they have a genuine competitive advantage or not.
If they do they should be able to grow at above average industry growth. From minimal research the online beauty industry is projected to grow at between 8-10% cagr until 2030, that means ABY should be growing double digits if what they have is protectable from competitors and able to win new customers.
An example of a company that doesn't is RedBubble and in a very competitive space their revenue just churned through.
ABY - General Discussion, page-9
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