What most people posting here are failing to recognise is that all the deferred cash is ending up as confirmed revenue. This is because BIGRTV are able to replace customers that pull out. The only question is how much extra cost in producing a replacement video. The only question is the percentage withdrawal rate of customers leading to xtra work. I’m sure BIG has considered this in establishing their margins.
Therefore quarterly cash receipts are an entirely valid number to highlight.
Accounting Issues - Discussed here, page-38
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