@ZMan Thanks for your reply, Only management I guess would know...

First 50 Last

Share
Profile

Follow
chakay

3,850 Posts.

146

24/02/18

17:54

Post #: 31316377
Share

Originally posted by ZMan ↑

I'm not so sure about the 40% conversion rate.

The last quarterly states: The sales pipeline includes 14,700 customers who have made a purchasing decision, of whom 6,800 have taken a paid membership (a conversion rate of over 40%).

The table on page 38 of the last asx response shows :
Total Number of Paid Membership Customers 6,782
comprised of
Paid Customers - FC Sponsored 3,518
(ASX described these as Potential Customers and Accepting Customers)
Paid Customers - Non FC 3,264

Point 16 on page 38 states:
The Company is currently in the process of reconciling the total number of Accepted Customers with First Class which it expects to be approximately 791,...

Page 36 Qu1 shows the ASX description of FC sponsored customers:
"Paragraphs 5, 20, 21, 22 and 23 of the Response Letter explain that there are in practice
three classes of customers and potential customers, namely being a customer who accepts a
video as referenced in paragraph 20(e) and enters into a subscription agreement (Accepting
Customers), a potential customer who has not yet accepted a video but have not been
declined as referenced in paragraphs 20(a)-(d) (Potential Customers), and a declined
customer as referenced in paragraphs 20(f) and 23 (Declined Customers)."

Thus what BIG refers to as "Total Number of Paid Membership Customers" includes customers for who BIG has received payment from FC, but they have not accepted their video yet.

A better conversion rate for FC sponsored customers would be ASX:Accepting Customers (791) / ASX: Potential Customers and Accepting Customers (3,518) = 22.5%

Once again, Big has been clear as mud!

Expand

@ZMan

Thanks for your reply, Only management I guess would know the numbers and as it was capped it looks OK

Maybe they were going to have a CR in the not too distant future. Looks like they had it under control

I would have preferred they tap the market

Cheers

BIG Price at posting: $2.22 Sentiment: None Disclosure: Held
Upvote

0 Great analysis

Reply

Top Stories

BCI

BCI reaches close of funding facility for salt-first part of Mardie project

CKA

Cokal upgrades infrastructure for BBM ramp-up in Indonesia

BUX

Buxton projects new graphite province discovery at WA Narryer play

RCE

Recce eyes Indonesia for novel anti-infective as Indo-Aus ties grow stronger

COD

Coda Minerals (ASX:COD) enters rights issue to further exploration in South Australia

WCN

White Cliff jumps 24% on 'bonanza grade' copper rock chips at Rae project, Canada

Week 40 Wrap: China's nonsensical stimmy hype wanes (shocking!); HotCopper's picks; oil & inflation

NTI

Neurotech knocked back by FDA as agency declares target condition not rare enough for special status

ACW

Actinogen Medical ramps up Alzheimer’s treatment trials, targeting fast-track global approvals

SLS

Solstice Minerals to ramp up drilling campaign at Yarri Gold Project

There are more pages in this discussion • 2 more messages in this thread...

First 50 Last

Add BIG (ASX) to my watchlist

@ZMan Thanks for your reply, Only management I guess would know...

Top Stories

BCI reaches close of funding facility for salt-first part of Mardie project

Cokal upgrades infrastructure for BBM ramp-up in Indonesia

Buxton projects new graphite province discovery at WA Narryer play

Recce eyes Indonesia for novel anti-infective as Indo-Aus ties grow stronger

Coda Minerals (ASX:COD) enters rights issue to further exploration in South Australia

White Cliff jumps 24% on 'bonanza grade' copper rock chips at Rae project, Canada

Week 40 Wrap: China's nonsensical stimmy hype wanes (shocking!); HotCopper's picks; oil & inflation

Neurotech knocked back by FDA as agency declares target condition not rare enough for special status

Actinogen Medical ramps up Alzheimer’s treatment trials, targeting fast-track global approvals

Solstice Minerals to ramp up drilling campaign at Yarri Gold Project

Featured News