Fair call. I was a bit heavy on the negative. However I have...

Fair call. I was a bit heavy on the negative. However I have also run advertising businesses for many years dealing with real estate agents and in the mobile space. It's not an easy task but who knows they may be good at it and/or get lucky with the timing.

Very hard to get traction in apps. Its very competitive. Downloads ate very difficult to get en mass. It's a bit like the lottery really.

It will be an interesting journey for ALA. They will need some revenues at some point or will need to make some capital gains. But I guess if no money comes in or they cant make capital gains hey can always raise funds again.