Yes I agree with you - it has become a major social issue, particularly young ones. It’s not just a matter of awareness or enforcement, behavioural change is notoriously hard to achieve when the addiction to our devices runs so deep.
Interestingly, in markets like the UK, the discussion around mobile phone use while driving is now surpassing concerns like drink driving or speeding. The best companies don’t search for customers, they actually identify pressing societal problems and provide effective solutions. So luckily for us, ACE has positioned itself at the forefront of this issue, and that’s where the real value lies.
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