Personally, as long as 2moro is not making huge losses i think its a great strategic buy anyway. If you look at the mobile rights mConnect/Zeal has acquired then there is a lot of work needed to create games and apps etc to support these deals. By purchasing 2morro then mconnect/Zeal has this development team to deliver these products overnight. I think creating apps for clients is a bit like supplying web development to clients; if you just do that then the earnings will be limited of course with so many competitors round; however if you are getting the rights to major brands and then creating branded content and distributing it worldwide on via mobile Carriers and app stores then it is a whole different ball game as to the potential revenues. I read recently that Jamie Oliver has made made from his i phone app than all of his book sales combined!
So in summary, i see the real value in the 2moro deal as supporting mConnect/Zeal mobile rights deals and if they are making some existing profit then thats a bonus.
IMO, DYOR Mobi1
MVH Price at posting:
11.5¢ Sentiment: Buy Disclosure: Held
