Acquisitions, page-5

I didn't mention the market cap and do not need to justify it. Ad Astra's post above, however, explains very well why it does not really matter at this stage. This company has a long pathway to growth.

Utilising its technology for other markets would provide further growth potential. This would mean greater marketing spend (or cash burn in the eyes of some) but if successful would give the company more optionality and a more diverse client base.