IMO you're both correct in part. Although, when times are tough...

IMO you're both correct in part. Although, when times are tough (cash is tight) I think people will look to cheaper / creative alternatives for gifts and self wears once again. In this effect, I think RBL will do quite well against physical stores as they did during initial global Covid outbreak.

But the hiring / spending spree appears to have gone way too far and needs to be reigned in. The CEO has overly ambitious goals, but RBL are not generating the revenue of ETSY and therefore should be more conservative with our cash reserves. The RBL name grew during the pandemic, so they should work on better product quality, timely delivery, and better customer support in order to increase repeat customer sales, rather than disappointing and having to find new customers each quarter.

That said, the MC / SP of RBL appears to be back where it was pre-Covid at ~$375m, likely because of continued short pressure, which is absolutely ridiculous! Speaking of which, just what are all these new hires doing at RBL, as surely it wouldn't be too much to ask for some market updates between the Quarterlies to maintain investor interest?