Good news for SGN holders:
Global advertising publisher Warc has revised its global adspend growth projections for 2015 down from 5.1 per cent to 3.8 per cent. Australia’s ad spend projection however has been revised upwards by 0.1 per cent to 2.8 per cent growth this year. James McDonald, research analyst at Warc, said: “The latest consensus results demonstrate just how quickly economic tides can turn.
Source: Warc consensus adspend forecast, September 2015
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