I agree and disagree with some of the comments on this thread. I always separate the behaviour from the person.
Did you know, that research shows people who judge others less are happier than those who are very judgmental?
Either way consumers are going to boycott or buy as a result of this marketing strategy.
I say all the best to shareholders because I think consumers like me will vote with our money and the company share price will go up.
Regards
Zeta
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