ADAS, page-8

Now this does sound like Elsight Technology does it not!

How does Mobileye keep drivers safe?

To achieve the high standards we set for collision avoidance and driver safety, Mobileye uses a one-of-a-kind artificial vision sensor in three easy steps.
Step 1. VIEW
The sensor views the road ahead and identifies:

• Vehicles
• Pedestrians
• Cyclists
• Lane Markings
• Speed Limit Signs

Step 2. GATHER
Gathering all of this information allows the system to continuously measure the distance and relative speed of your vehicle in relation to other vehicles and pedestrians, the location of the vehicle relative to the lane markings, and the speed of the vehicle. This consistent gathering of information is tracked and measured over and over again.
Step 3. DETERMINE
The system then determines if there is a potential danger and then warns the driver with visual and audible alerts.
The visual and audible alerts are uniquely positioned to address some of the main causes of collisions singled out by major automotive safety organizations. In fact, studies by the National Highway Transportation and Safety Administration, Department of Transportation, and the Virginia Tech Transportation Institute indicate that:

• 93% of the accidents investigated in the study were due to human error, with driver inattention being the primary cause.
• Nearly 80% of crashes and 65% of near-crashes involved some form of driver inattention within three seconds before the event.
• 40% of rearend collisions have no brake application whatsoever.
• 60% of road accident fatalities are due to unintentional lane departure.

Mobileye addresses all of these concerns with an Advanced Driver Assistance System that is undistracted, never fatigued, and 99% accurate.