Follow up re the above post I had made earlier:
It was announced that real estate company won the bidding for $31,000 where they will have valuable airtime on television to promote NOT ONLY their company logo etc; but possibly even more importantly "if" it had been Ziptel, especially ZIP being such a young company, would have gone to show the public that such a young Australian company is merging with promoting 'Corporate Social Responsibility' (CSR) via donating to such causes recent weeks has shown the public is very passionate about.
From approx. 5 min mark of the video to 8min25sec; then again at 10min 08 sec to 10:57...PLUS, they will re-run the segment next Monday (plus many times in the future)...not to mention during the Collingwood game's telecast.
If you consider the television figures provided via below link, $31,000 would have been a 'bargain basement' to receive such exposure to put the brand logo out there; but in my book, more importantly, to embark upon a CSR enterprise
https://www.savvysme.com.au/question/9-how-much-does-tv-advertising-cost
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